Slim Secrets is a health snack brand originated from Australia, the brand was launching into the China market for the first time. The client asked us to design a launch campaign to promote Slim Secrets to be the secret weapon for nutritious snacking on the go helping one to control weight and avoid feeling guilty.

Agency: Serviceplan Hong Kong

Client: Slim Secrets

Role: Project lead, Account Servicing, Project Management, Strategy

Touch-points: H5 Campaign, Social Media Management (WeChat, Weibo), Online Banners, KOL Engagement