Role: Volunteer/Freelance

Curated and led LAP’s first ever charity dog walk event ‘Social By The Sea 2016’. I managed a team of volunteers, led all promotions, sponsorship/partnerships and production to achieve the following results:

• Attracting 400 participants
• Supported by over 50 sponsors (Hunter, Hill’s, csl, Ecozine, Uber etc.), media and musicians
• Lucky Draw with 100 prizes
• Reaching 400,000+ audience through Facebook during our promotion period
• Engaging with over 50K ‘likes’ on Instagram with #SOCIALBYTHESEA2016
• Fundraising a total of HKD $300,000 for the charity in a single event