We were asked to adapt a global campaign “In Search of Incredible” (追尋無與倫比) and launch it with their special edition laptop designed by international superstar Jay Chou. The N3 is known for it’s powerful speakers, so we designed a campaign emphasizing sounds and innovative design. This one-of-a-kind 360 degree campaign was launched in China, Taiwan and Hong Kong. Our Facebook page gained over 20k fans and the webisodes reached over a million viewers during the campaign period.

Agency: Digitas

Client: ASUS/Intel

Role: Project Lead, Account Servicing, Project Management

Touch-points: TVC, Website, Webisodes, Online Banners, Social Media (Facebook), OOH, POSM, Mobile App, Launch Event

Awards: Winner of 2012 Mob-Ex Award – Most Innovative Use of Mobile (Bronze), ASUS “In Search of Incredible”