We were asked to deliver a campaign to acquire and increase customer base by communicating that there are great incentives when shipping with FedEx, and to increase shipments from their new & existing customers in the Hong Kong market Agency: Grey Group Client: FedEx Role: Project Lead, Account Servicing, Project Management Touch-points: eDMs, Banners, Campaign … Continue reading FedEx: HKIM Campaign

We were asked to re-vamp Ovolo Hotels under the tagline “There’s Something Happening Here” with brand new visuals for offline, online and a complete re-vamp of the website. Agency: Alchemy Asia Client: Ovolo Group Role: Project lead, Account Servicing, Project Management Touch-points: Logos & Branding, Print, OOH, Website

Identified and engaged with selected influencers and sponsors to help promote the festival throughout the journey – pre, during and post – creating a buzz among the target audience with captivating content. The sponsored items were gifted to the influencers in a ‘Welcome Pack’ a month before the event to promote on their social media … Continue reading WONDERFRUIT FESTIVAL: KOL ENGAGEMENT & SPONSORSHIP

We were asked to create a brand-new campaign site for Kowloon Dairy to helped define true “freshness” of the product by setting 4 supporting pillars, which are Delivered Daily, Made in Hong Kong, Optimum Pasteurization and Daily Raw Milk Collection. We came up with a animated and interactive website to engage the audience in a … Continue reading KOWLOON DAIRY: FRESH MILK CAMPAIGN

AHL Group is an entertainment and hospitality company based in Australia. We were asked to create, build and maintain up to 10+ websites and mobile apps for the client based on a retainer contract. This included coming up with the concept, design, function, build (front-end / back-end), tracking, analytics, maintenance and optimisation. The websites and … Continue reading AHL GROUP: DIGITAL RETAINER

Helped LAP organise a fundraising event with a trick-or-treat route, doggy costume contest and prizes. – Total of 200 event participants – 40 doggy costume contest participants – $150,000 HKD total of funds raised in a single event – Sponsors: Virbac HongKong, Stanley Plaza, Hunter Hong Kong, Ford Hong Kong, Doctors Beck & Stone, csl, … Continue reading LAP CHARITY: MONSTER MADNESS 2016

Slim Secrets is a health snack brand originated from Australia, the brand was launching into the China market for the first time. The client asked us to design a launch campaign to promote Slim Secrets to be the secret weapon for nutritious snacking on the go helping one to control weight and avoid feeling guilty. … Continue reading Slim Secrets: China Launch

We were asked to adapt a global campaign “In Search of Incredible” (追尋無與倫比) and launch it with their special edition laptop designed by international superstar Jay Chou. The N3 is known for it’s powerful speakers, so we designed a campaign emphasizing sounds and innovative design. This one-of-a-kind 360 degree campaign was launched in China, Taiwan … Continue reading ASUS/Intel: In Search of Incredible with Jay Chou

Helping LAP host a Summer fundraiser series with food, drinks, doggy pool, live music at The Pulse’s rooftop. Curated and led an event series (total of 3) for LAP to raise funds and build awareness for the charity and animals Sponsors: Hunter, the pulse, Absolut, G.H.MUMM Champagne, Suntory, Fresh Off The Boat Asia Total attendees: … Continue reading LAP CHARITY: DOGGY SUMMER SOCIAL SERIES

Role: Volunteer/Freelance Curated and led LAP’s first ever charity dog walk event ‘Social By The Sea 2016’. I managed a team of volunteers, led all promotions, sponsorship/partnerships and production to achieve the following results: Attracting 400 participants Supported by over 50 sponsors (Hunter, Hill’s, csl, Ecozine, Uber etc.), media and musicians Lucky Draw with 100 … Continue reading LAP CHARITY WALK: SOCIAL BY THE SEA 2016

Role: Freelance To promote Wonderfruit Festival in Hong Kong with a pop-up event at Mahalo Tiki Lounge. During the event, we also invited local media Oriental Daily along to deliver an interview with Rosemary to speak on the details about the event. Yoga session led by renown models Rosemary Vandanbrouke and Gaile Lok Tibetan bowls, shaman … Continue reading WONDERFRUIT FESTIVAL X MAHALO TIKI LOUNGE: YOGA EVENT

To promote Wonderfruit Festival in Hong Kong by organising a “Flower Crown Workshop” at Shi Fu Miz Festival Engaging with the target audience in a meaningful way and to promote the festival with discount card Workshop sponsored by Colour Freak Studio Over 60 attendees during the event